📋 Brand Positioning Theory
Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement,
npx playbooks add skill mike-coulbourn/claude-vibes --skill brand-positioning-theory
About Brand Positioning Theory
Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement,
The 36-word prompt provides structured developer workflow guidance — covering detailed methodology and consistent output formats. Install it in one command.
Use Cases
- Streamlining git workflows and commit conventions
- Setting up CI/CD pipelines and deployment scripts
- Managing monorepos and multi-package projects
- Automating release notes and changelogs
Example Prompts
System Prompt (36 words)
Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement,
Frequently Asked Questions
What is Brand Positioning Theory?
Brand Positioning Theory is a free developer workflow skill for AI coding agents. Provides brand positioning frameworks, the 22 Immutable Laws of Marketing, ZAG methodology, Onliness Statement formula, and positioning templates. Auto-activates during positioning strategy, competitive mapping, and market positioning work. Use when discussing brand positioning, onliness statement, . It provides a specialized system prompt that configures your agent with developer workflow expertise.
How do I use Brand Positioning Theory with Claude Code?
Run npx playbooks add skill mike-coulbourn/claude-vibes --skill brand-positioning-theory in your terminal to install Brand Positioning Theory into your Claude Code session. It works immediately after installation.
Which AI coding agents work with Brand Positioning Theory?
Brand Positioning Theory is compatible with Claude Code, Cursor, GitHub Copilot, Windsurf, OpenClaw, Cline, and any AI agent that supports custom system prompts or .cursorrules files.
Is Brand Positioning Theory free to use?
Yes, Brand Positioning Theory is completely free and open source. The full source is available on GitHub at https://github.com/mike-coulbourn/claude-vibes/tree/main/plugins/vibes/skills/brand-positioning-theory. You only need a subscription to the AI agent you use it with.
